Are you ready to go all in on Private Practice?
You love helping others for a living AND you crave more financial freedom and work-life balance.
If you’re currently wondering how to start and scale a successful private practice that brings in 6-figures + per year…
A practice that doesn't require you to
A practice that doesn't require you to
✦ Accept insurance
✦ Post in Facebook groups looking for clients
✦ Refresh your email constantly, hoping for for a new inquiry
✦ Dread sharing your fee on intro calls with potential clients
✦ See 30+ clients a week to make a decent living
✦ Spend all day on social media
✦ Have 10k+ Instagram followers
✦ Feel cringe about promoting your services (or courses!)
AND that allows you to see therapy clients who you love working with, and who will happily pay your premium rate…
Marketing yourself as a therapist on Instagram
THE ANSWER IS
* with the right support to get your private practice up and running first *
And I know you might have doubts, like:
✦ What would I even create content about?
✦ Are there too many therapists on Instagram already?
✦ Will people follow me or think I look dumb?
✦ What about all the tech stuff and logistics of making content?
✦ How will I find private pay clients?
✦ Who would be willing to pay me a premium fee out of pocket?
✦ Are there other ways I can earn money outside of 1:1 therapy?
✦ How will I scale after I fill my caseload?
And most importantly…
IS IT EVEN POSSIBLE TO EARN 6 FIGURES WITHOUT BURNING OUT?
Short answer: yes: I made $250,000 my first year.
THIS IS WHERE THE PRIVATE PRACTICE ACADEMY BUNDLE COMES IN.
The complete roadmap to getting started, streamlining your systems, growing on social media, and scaling beyond 1:1 clinical work (if that’s your thing!)
I’ll guide you through everything you need to get the foundations of your practice up and running. And then i’ll teach you how to fill your practice with clients!
Marketing yourself as a therapist on social media is the best way to get private pay clients. With Instagram, your potential clients get the chance to actually know, like, and trust you.
As Featured In
Imagine if you could have a full caseload of private pay clients in 4 months to 1 year.
Seriously, what would that mean for you??
Choose your plan
One Time Payment
$1397
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Business Essentials for Therapists: How to Start & Streamline Your Private Practice (Value: $497)
Instagram Blueprint: Marketing for a Private Pay Caseload (Value: $997)
Thriving as a Therapist: Scaling Beyond Therapy (Value: $997)
BONUS Module: Building your Referral Network (Value $197)
BONUS: Content Calendar (Value: $97)
BONUS: Module: Building a Website that Converts (Value $197)
Total Value: $2,982
Three Monthly Payments $497
-
Business Essentials for Therapists: How to Start & Streamline Your Private Practice (Value: $497)
Instagram Blueprint: Marketing for a Private Pay Caseload (Value: $997)
Thriving as a Therapist: Scaling Beyond Therapy(Value: $997)
BONUS Module: Building your Referral Network (Value $197)
BONUS: Content Calendar (Value: $97)
BONUS: Module: Building a Website that Converts (Value $197)
Total Value: $2,982
Instagram helps your clients make the transition from
this
“I’m looking for any therapist who looks normal, takes my insurance, and has availability”
to
this
“Omg I need HER to be my therapist! She understands exactly what I’m going through and I know she can help me”.
“After starting PPA, I raised my fee by $50 per session. And I was able to take on 10 new clients in 6 weeks. PPA was super easy to understand and put into practice”.
- Monica Basquez, @Lets_talk_mental_health01
Instagram can totally change your business and your life
Here’s a behind the scenes look of how my own business has grown over the last 3 years since starting my therapy Instagram page @sitwithkelly.
WHAT
YOU’LL
LEARN
WHAT YOU’LL LEARN
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Starting a business is stressful and complicated. Don’t wing it. I’ll walk you through how to get your business off on the right foot, step by step. We’ll cover practical logistics like incorporating, protecting your business, and setting your fee. I even brought in an attorney to advise on the legal stuff for ya!
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The time you spend billing clients and writing progress notes is time you could be spending seeing clients you love (making money) or enjoying time off. Let’s simplify your systems and get your time back.
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With tutorials, guides, and cheat sheets you will learn the basics, so you can feel confident posting all different types of content on Instagram and TikTok. I’ll also teach you how to streamline things, so you can spend the majority of your working day actually being a therapist and working with clients!
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Let’s nail down your niche and content pillars.You’ll walk away feeling confident that you know exactly what to post, so that your ideal clients are scheduling intro calls with you on the regular!
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With our strategic positioning on social media, you can expect your inbox to be popping off with intro call requests each month. Now you’ve got a full caseload of clients you love working with, paying you a premium fee. Congrats, you’ve officially made it.
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You can earn well into the 6 figures seeing 1:1 clients, but many of the therapists I work with don’t want to stop there! With an engaged Instagram audience, your practice will be ready to scale! If you have goals to hire an Associate Therapist, run a therapy group, offer coaching, sell another offer, or score brand deals — I’ve got you covered there too!
“Before I enrolled with PPA, I was not very confident with marketing on social media. Since starting my IG really grew A LOT- to over 100K followers!! And my practice has doubled. The new clients I have are women that I truly want to work with. I’m feeling so much more confident!
I like to describe PPA as having your bestie therapist friend who is your go to consultant! You have access to Kelly whenever because it's an online course and self paced!”
- Nadia Fiorita @holisticanxietytherapist
100k followers
She doubled her practice and grew to
This is what you were supposed to do.
You have the expertise to change lives. There are so many people out there waiting for a therapist like you to help them. You just need to create a system so those people can find you!
My framework has streamlined my business, saved me and my therapist students hundreds of hours, and allowed us to increase our fees — all while working less.
My proven framework has worked for me, my therapist students, and it can work for you, too. The only thing you need to do is put it into practice.
Let’s take Jessica, for example ↓
Jessica had been working as a social worker in a hospital, but as a busy mom she wanted more time at home. So she enrolled in the Private Practice Academy Bundle, and she started her own private practice.
In January 2023 she started her private practice part time.
By May she quit her hospital job and went full-time in her practice.
In August, just 8 months after starting her practice, she had a full private pay caseload.
After taking the PPA Bundle, Jessica feels confident marketing herself on social media. She’s getting clients from Instagram, even with a smaller following. And is able to have a thriving private practice, seeing just 15 clients per week. Meaning more time at home with her family.
This could be you too!
Hi, I’m Kelly, the therapist and business coach behind Private Practice Academy.
I can confidently say that starting my @sitwithkelly Instagram page CHANGED MY LIFE. And I believe the same is possible for every therapist who commits to learning how to market their private practice online.
Before starting my Instagram page, I was burnt out. I wanted to help more people, love what I did, and end every day feeling fulfilled.
Less than a year after I started my Instagram page, that dream was my new reality. I was able to quit my full-time job, fill my caseload in private practice, and earn $250,000.
Yep, in my first year.
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And most importantly? I did it while working less than 30 hours a week and being happier than ever.
Then I started getting messages from therapists asking me how I did it! So I took everything I learned along the way (and some lessons from when I got my MBA) and created a roadmap other therapists could easily follow.
"I finally feel confident marketing myself on social media. And I know my worth!"
"I finally feel confident marketing myself on social media. And I know my worth!"
“Before starting the course, I was working for someone else making $45 per session. I wanted to start my own private pay practice, but didn’t know how.
In the course, Kelly goes over every detail of starting a private practice - she hasn’t missed any steps! I opened my LLC and now I have my own private practice, where I earn $150 per session.
I finally feel confident marketing myself on social media. And I know my worth! I learned that I am more valuable than I was taught in grad school.
Kelly has a compassionate way of delivering business information that can often feel intimidating and cold. She is insightful and willing to share her own experience and knowledge, but also provides space for you to be your unique self and brand. I also really like the community of other professionals she’s created!”
- Annalyse Lucero @aluceromft
Now I teach therapists like YOU my entire step-by-step strategy inside the Private Practice Academy BUNDLE!
Private Practice Academy Bundle
✦
Private Practice Academy Bundle ✦
WHAT YOU’LL GET INSIDE THE
✦ How to streamline your private practice so your business runs on autopilot, saving you time! (Don’t worry if you’re just starting, I’ll walk you through it from the start)
✦ How to identify your niche so you can have a steady stream of referrals from clients who you love working with.
✦ How to create social media content with a strategy that works. Get ready for a stream of intro calls, new followers, and people asking “How do I work with you???”
✦ How to stop trading your time for dollars. There’s so many different ways you can add new revenue streams to your business!
Private Practice Academy is the only three in one program that helps therapists to:
✔️ Show up on social media confidently with a content system that gets results but doesn’t require dedicating hours each day to creating content like Reels and TikTok videos.
✔️ Embrace the business side of their work while feeling comfortable in their ethical boundaries.
✔️ Highlight their uniqueness so they don’t feel intimidated by the other therapists out there.
✔️ Raise their rates while increasing their overall income in a way that continues to put clients, not money, first.
✔️ Find a niche that speaks to their experience, skills and passions and that resonates with potential clients.
✔️Create a manageable admin system for booking clients, getting paid, and hiring team members.
✔️ Teach you how to scale beyond 1:1 work, once your caseload is full!
With the PPA bundle you’ll be equipped with a step-by-step framework so you can set up a scalable business that has the potential to generate six figures and beyond.
Show up on social media confidently
Raise your rates
Resonate with potential clients
Here’s a look at the curriculum:
Here’s a look at the curriculum:
A glimpse into each comprehensive course you’ll get in the Private Practice Academy Bundle.
Business Essentials for Therapists: How to Start & Streamline Your Private Practice
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Without a plan in place, you’ll struggle to take action. We’ll set goals and cover how to track your progress through business metrics and needle movers, so you can do more of what’s working. We’ll also tackle your money mindset.
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We’ll go over all of the logistics of starting your business — from incorporating, to insuring your business, to handling bookkeeping, to hiring an accountant. We even have a guest expert to make sure you’re legally protected!
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Let’s figure out what you’re going to charge, a fee that will feel fair and give you the lifestyle and financial freedom you desire. We’ll also cover logistics, like helping your clients use out-of-network benefits, raising your fee, getting off insurance, and the No Surprise Act.
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Learn everything you need to keep your business running smoothly on autopilot. We’ll cover all the forms and templates you need to work with clients, track referrals, get on directories, schedule (and close) intro calls, see clients via teletherapy, and more! After this module, you’ll walk away totally set, with your startup checklist completed!
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I know you worked hard for your license, and we’re not about to put it at risk! We’ll cover all of the ethical responsibilities you have as a therapist online. You have higher ethical responsibilities than Life Coaches or other wellness professionals.
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We are not here to recreate burnout culture in your business — you left that behind when you stopped working for someone else! Protect your mental peace so that you can have a thriving business you never get tired of.
BONUS MODULE: Building your Referral Network
Having a strong referral network can generate referrals for your business for years to come! We’ll go over tangible ways to network that will actually generate referrals for your practice.
Instagram Blueprint: Marketing for a Private Pay Caseload
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We’ll identify your brand colors, fonts, and voice to create a cohesive look. Then we’ll get real clear on your niche and content pillars. This is the key to filling your caseload with private pay clients
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Together, we’ll go over all of the logistics of starting an Instagram page, including picking your handle, writing your bio, protecting your IG from hackers, and optimizing your link in bio to convert followers into therapy clients.
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Have no clue what to post? I’ll teach you how and where to come up with ideas that will actually resonate with your ideal clients! I also have in-depth tutorials to teach you how to make Instagram graphics with ease.
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Captions help educate your audience and get them to take the next step: asking to work with you! I’ll share my copywriting formula, tips, and secret tools to make caption writing a breeze!
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Stories are AMAZING at getting your audience to know, like, and trust you! I’ll share 100 story ideas, to help you build a relationship with your followers. We’ll also go over how to use stories to convert viewers into intro calls!
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Short videos are taking over the online space! I’ll share my Reel formula for engaging reels that go viral and convert into therapy clients. If you’re just getting started, don’t worry. In-depth tutorials are included!
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If you’re creating short form videos for Instagram, you might as well get some extra eyes on your content with TikTok, too! We’ll talk about repurposing content. TikTok tutorials are also included!
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Building relationships with your audience and other therapists online will help you fill your caseload. And it’ll prime you for future opportunities, like launching a course or getting brand deals! We’ll discuss the best ways to engage ethically as a therapist. And I’ll share DM templates for those sticky situations!
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Let’s get into the nitty gritty: how does Instagram work as a search engine? What do I do with hashtags? What’s the fastest way to batch content? How often do I really need to post? And how do I use my analytics to make better marketing decisions?
BONUS: Content Calendar
I’m sharing the exact content calendar I’ve used for the past 2+ years to organize and plan all of my Instagram content in advance!
BONUS: Building a Website that Converts
We’ll talk about what pages you MUST have on your page, how to write copy that resonates with your ideal audience, and tips for designing a pretty website. Our SEO Expert guest, will also teach you how to get your website to rank on Google!
Thriving as a Therapist: Scaling Beyond Therapy
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How do you know if you’re ready to scale beyond 1:1 therapy? We’ll discuss the determining factors and different ways you should consider scaling.
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I earned $37,516 from brand partnerships during 2022, and now I want to teach you everything I know! We’ll cover how to create content that attracts brand partners, setting your fees, and ethical considerations. I’ll also share my media kit, templates, and scripts with you!
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Our guest expert will teach you how to hire an Associate Therapist. She’ll walk you through how to find and interview applicants, create policies and procedures, manage employees, and fill your Associate’s caseload.
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Therapy groups are a great way to go from 1:1 to 1:many. Our guest expert will walk you through how to get started, step-by-step. We’re covering group topics, marketing, fees, screening, and more!
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Our guest expert will teach you how to plan for maternity leave in private practice. Your business should be able to support you and give you ample time with your growing family.
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Email marketing is a great way to increase sales and nurture your audience. Our guest expert will teach you how to start an email list, grow that list with a freebie, and nurture them with regular emails!
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Our guest expert will teach you how to start a signature coaching program, so you can scale beyond 1:1 work.
Meet the guest experts:
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Sam Vander Wielen
Attorney-turned-entrepreneur and DIY Legal Template Expert
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Liz Boer
Marketing Strategist & Sales Funnel Coach
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Danielle Swimm
Founder of the Entrepreneurial Therapist
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Rachel Miller
Founder of group therapy practice, Hold the Vision Therapy
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![Carly Hill, LCSW]()
Carly Hill
Founder of group therapy practice, Hold the Vision Therapy
IMAGINE THIS
Imagine finishing PPA:
You finally feel fulfilled in your career, with a private practice you’re proud of.
You’re making a real difference in the lives of your clients. And you’re helping thousands of more people each month with the content you create online.
Your business finally feels sustainable, because you’re charging a premium fee and only seeing clients you genuinely love working with.
You feel confident in your marketing and trust that you will always have new clients when you need them.
You finally earn enough to go on vacation or plan an extended maternity leave without asking anyone’s permission (or double checking your bank account)!
You have an engaged community on social media that gives you options and freedoms in your business.
“Before working with Kelly in Private Practice Academy, I was feeling stuck. Now I’ve almost doubled my rate and have over 100k followers.”
Now I feel so much more confident in myself and my value. I am no longer taking on new insurance clients and am now making almost double per session. I've been able to grow my Instagram page with static posts and now have over 100k followers!! Kelly is so fun and super relatable. She's available to answer any questions you have and she clearly knows what she's talking about.”
- Allyson Kellum, @mytherapytribe
Choose your plan
One Time Payment
$1397
-
Business Essentials for Therapists: How to Start & Streamline Your Private Practice (Value: $497)
Instagram Blueprint: Marketing for a Private Pay Caseload (Value: $997)
Thriving as a Therapist: Scaling Beyond Therapy (Value: $997)
BONUS Module: Building your Referral Network (Value $197)
BONUS: Content Calendar (Value: $97)
BONUS: Module: Building a Website that Converts (Value $197)
Total Value: $2,982
Three Monthly Payments $497
-
Business Essentials for Therapists: How to Start & Streamline Your Private Practice (Value: $497)
Instagram Blueprint: Marketing for a Private Pay Caseload (Value: $997)
Thriving as a Therapist: Scaling Beyond Therapy(Value: $997)
BONUS Module: Building your Referral Network (Value $197)
BONUS: Content Calendar (Value: $97)
BONUS: Module: Building a Website that Converts (Value $197)
Total Value: $2,982
Too many therapists have a massive gap between knowing how to help clients and knowing how to attract and book clients. It’s my mission to close that gap.
You have everything it takes to change people’s lives. With my direction and guidance, you can implement a powerful marketing strategy using social media. Marketing your practice on Instagram is the best way to fill your caseload with private pay clients you love working with!
No more feeling awkward about showing your face online
No more not knowing what to post so hardly posting at all
No more posting and getting no response
No more comparisons wondering what you’re doing wrong
No more months missing your income goals
No more empty slots on your caseload
Kristen got her first client from Instagram, just two weeks after starting PPA (with 800 followers)!
If there was ever a time to trust yourself, it’s now.
There are so many distractions, but you deserve to set aside time and learn these skills. You’re conquering your fears and building a business that will give you financial security, purpose, and fulfillment. It’s well worth taking the leap. Especially when I’m here to guide you.
If you are ready to be your own boss
If you want all the info you need to get started in less time
If you want to make a real difference in your client’s lives and increase your rates
If you want to attract YOUR ideal clients using social media
If you want to learn my shortcuts to creating Reels in less time
If you want an all-in-one solution tailored to the therapists in private practice
If you want the option to do things besides 1:1 therapy in your business
I’ll see you inside!
Frequently Asked Questions
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I am 100% confident that if you implement my advice, you will be able to create a business that provides you with a full time income and allows you freedom so you never get burnt out again. This is my personal framework that you can’t access in any other way.
If you get just one client from Instagram, this investment will have paid for itself in a month or two.
Did I mention this course can be deducted as a business expense?
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I know it’s scary to show up online, but social media marketing is so effective. You can reach more people than ever before and build genuine relationships. The more you show up on social media, the more comfortable you will find it. All it takes is practice and the reassurance that you have proven strategies backing you up.
Relying on word of mouth and in-person networking will mean it takes so much longer for you to grow and you might never reach the levels of growth social media can provide.
Social media marketing is also great for those ambitious therapists, who have goals beyond 1:1 therapy. There are so many opportunities to expand and diversify revenue streams with social media!
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Yes, I’ve done it and I’ve seen so many other people do it as well. You can make 6 figures (and beyond) while working reasonable hours and charging fair prices. You just need the right framework to follow to get the attention of your ideal clients and give them the service that they need.
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Absolutely not. I stand by the fact that the people you are helping should always come first. All the techniques I teach you show you how to grow organically and naturally. I’ll never ask you to be pushy just to get more clients. I don’t think it’s ethical - especially for therapists.
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The great thing about having a strong online presence is that people buy into you. Your lack of experience doesn’t have to stand in your way because your audience sees who you are and how you can help them. As long as you are showing up in the right way, people will want to work with you.
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I know a lot of new business owners are pushed for time as they are juggling everything else going on in their lives. That’s why I have made my process as simple as possible. Everything I can do for you, I have done by creating guides and templates to save you TIME. Everything else, depends on how quickly you want to go through the course and implement it.
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You don’t need 10k+ followers to be successful using Instagram. I got my first full-fee client paying $250 per session with just 1k followers. And had a totally full caseload with under 5k followers. Instagram is the most effective way to build authority in your niche and fill your caseload with private pay clients!
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After helping hundreds of therapists start + scale their own practice, we are confident that the strategies inside of our courses WORK (if you do!) and for this reason, we do NOT offer refunds under any circumstances.
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Yes. You get lifetime access to the course and all future updates!
Imagine if you could have a full caseload of private pay clients in 4 months to 1 year. Seriously, what would that mean for you??
Imagine if you could have a full caseload of private pay clients in 4 months to 1 year.
Seriously, what would that mean for you??
If you’ve read this far, I want you to know that YOU are worth this investment. You deserve to have a private practice you’re proud of. One that gives you the income and free-time to live the life that you want. Me and my students are not special. You can use the power of Instagram to build your own thriving private practice too.
Your success is just around the corner.
Choose your plan
One Time Payment
$1397
-
Business Essentials for Therapists: How to Start & Streamline Your Private Practice (Value: $497)
Instagram Blueprint: Marketing for a Private Pay Caseload (Value: $997)
Thriving as a Therapist: Scaling Beyond Therapy (Value: $997)
BONUS Module: Building your Referral Network (Value $197)
BONUS: Content Calendar (Value: $97)
BONUS: Module: Building a Website that Converts (Value $197)
Total Value: $2,982
Three Monthly Payments $497
-
Business Essentials for Therapists: How to Start & Streamline Your Private Practice (Value: $497)
Instagram Blueprint: Marketing for a Private Pay Caseload (Value: $997)
Thriving as a Therapist: Scaling Beyond Therapy(Value: $997)
BONUS Module: Building your Referral Network (Value $197)
BONUS: Content Calendar (Value: $97)
BONUS: Module: Building a Website that Converts (Value $197)
Total Value: $2,982